The event, entitled ‘Consumers, Content and Change Across the Video Category’, and hosted by former BBC Radio 1 DJ and film enthusiast Edith Bowman, featured presentations and Q&A sessions with various representatives from the retail and research industries.
A short address by the BVA Chair and Managing Director of 20th Century Fox Home Entertainment, Robert Price, reviewed the year in video so far. This was followed by fascinating contributions from a number of Research Directors, including Richard Cooper from IHS, Steve Evans from Harris Interactive, and Dani Sheen and Hamish McPharlin from Decipher Media Research.
Their talks focused largely on the changing behaviours and spending habits of consumers of video products, and the recent rise of digital video, specifically on-demand, EST (electronic sell-through) and subscription streaming services such as Netflix. One particularly interesting observation was the resilience of physical video products in the current market, with sales of new release films on DVD and Blu-ray set to actually increase by 2% in 2015, despite the growing popularity of digital video.
Ian Ditcham, the Category Director at Tesco, and Gidon Katz, the Managing Director of NOW TV, then presented a view of the market from a retail perspective. Ian discussed the steps that Tesco’s entertainment department was taking to try and keep up with changing consumer behaviour, while Gidon from NOW TV, which is an Internet television service owned by Sky, examined the reasons behind his company’s growing customer base.
Giving up our mobile devices to pick up a pair of 3D glasses, the audience then had an opportunity to get an exclusive: clips and trailers from a number of upcoming film and TV releases, including the new Meryl Streep movie ‘Suffragette’, ‘The Peanuts Movie’, and the eagerly anticipated new Star Wars film, ‘The Force Awakens’.
The video format, whether it’s physical, digital or theatrical remains as exciting, innovative and relevant as ever.
“The research commissioned specifically for the event uses the latest shopper insights to map consumption trends against future releases and demonstrate how distributers and retailers can work together as an industry collective to grow consumer engagement through leveraging amazing franchises and maximise opportunity for catalogue product that will delight consumers not only in the entertainment aisle but right across the retail environment.”
Liz Bales, CEO at the BVA